We study the effect of normalization schemes on token representations in deep transformers. Modeling their evolution as interacting particles on the sphere, we show that normalization acts as a form of speed regulation. This perspective enables a unified analysis of several schemes---including Post-LN, Pre-LN, Mix-LN, Peri-LN, nGPT---revealing how they influence clustering dynamics and representation collapse. Our framework clarifies how different schemes shape token representations across layers and provides a principled basis for comparing them, identifying Peri-LN as a particularly effective choice.