Context:
In
 
a
 seed
 
funding
 round
,
 
Cairo
 and
 Stockholm
-
based
 Bran
tu
 rais
ed
 investment
 from
 
Swedish
 firm
 Hel
h
jär
tad
 Finans
 AB
 to
 kick
start
 its
 new
 
venture
.
 Bran
tu
,
 an
 
e
-
commerce
 startup
 
based
 in
 both
 the
 
Swedish
 and
 Egypt
ian
 capital
s
 has
 just
 rais
ed
 $
1.2
 million
 in
 
a
 seed
 
funding
 round
 from
 
Swedish
 firm
 Hel
h
jär
tad
 Finans
 AB
,
 
earli
er
 this
 week
.
 The
 investment
 is
 
going
 direct
ly
 to
 the
 p
iggy
 bank
 of
 "
El
Prices
,"
 Bran
tu
'
s
 new
born
,
 soon
-
to
-
be
-
announced
 
e
-
commerce
 
venture
,
 
which
 is
 the
 first
 of
 its
 kind
 in
 the
 region
.
 Soft
-
launch
ed
 in
 
October
 2017,
 El
prices
 provide
s
 online
 store
 
offering
s
 as
 well
 as
 
a
 search
 engine
 and
 
selling
 database
 for
 
physical
 
stores
 in
 Egypt
.
 The
 
Swedish
 company
 
aims
 to
 build
 different
 
e
-
commerce
 
venture
s
 in
 the
 emerg
ing
 
markets
 
starting
 with
 the
 Middle
 East
,
 that
 is
 set
 to
 double
 its
 size
 and
 
reach
 $
69
 billion
 by
 2020
,
 
according
 to
 Bran
tu
.
 "
We
 are
 
incredibl
y
 optimisti
c
 about
 this
 
venture
,
 and
 we
 
believe
 that
 it
 has
 great
 potential
 for
 transform
ing
 the
 
e
-
commerce
 scene
 in
 Egypt
 by
 
offering
 
buyer
s
 and
 
sellers
 better
 options
 and
 
giving
 them
 more
 control
 in
 the
 
buying
 
cycle
,"
 Bran
tu
'
s
 CEO
 and
 Found
er
 
Mohamed
 Riz
k
 
says
.
 "
We
 have
 
a
 lot
 of
 plans
 in
 the
 
pipeline
 for
 El
prices
;
 as
 long
 as
 there
 is
 room
 for
 
improvement
,
 we
 will
 continue
 to
 develop
 our
 
offering
 to
 serve
 the
 ev
olving
 demand
s
 of
 the
 Egypt
ian
 online
 
buyer
."
 Bran
tu
 has
 set
 its
 sail
s
 to
 build
 up
 El
Prices
 to
 
become
 the
 
largest
 online
 database
 of
 Egypt
ian
 market
 
offering
s
,
 
including
 
listed
 items
 in
 online
 
stores
Input:
 Bran
tu
,
 
a
 
Swedish
 
ecommerce
 
venture
 
builder
 with
 dual
 head
quarter
s
 in
 Stockholm
 and
 
Cairo
 has
 rais
ed
 $
1.2
 million
 in
 seed
 
funding
.
 The
 investment
 came
 from
 
Swedish
 firm
 Hel
h
jär
tad
 Finans
 AB
 and
 was
 
closed
 
earli
er
 this
 year
.
 Found
ed
 in
 late
 2016
 by
 
Swedish
-
Egypt
ian
 duo
 
Fredrik
 Gran
ström
 and
 
Mohamed
 Riz
k
,
 Bran
tu
 
aims
 to
 build
 different
 
ecommerce
 
venture
s
 in
 the
 emerg
ing
 
markets
 
starting
 current
ly
 
focused
 on
 Middle
 East
 that
 has
 been
 w
itness
ing
 amazing
 
growth
 and
 is
 set
 to
 double
 its
 size
 and
 
reach
 $
69
 billion
Targets:
 by Idx: 455, Δloglikelihood: 0.507
 2020. Idx: 22501, Δloglikelihood: 1.153
 The Idx: 486, Δloglikelihood: 0.101
ir Idx: 602, Δloglikelihood: -0.346
 first Idx: 2262, Δloglikelihood: 0.738
  Idx: 259, Δloglikelihood: 0.514
venture Idx: 74546, Δloglikelihood: 0.036
, Idx: 261, Δloglikelihood: 0.391
 El Idx: 789, Δloglikelihood: 5.938
prices Idx: 133814, Δloglikelihood: 12.202
 ( Idx: 274, Δloglikelihood: 0.636
yet Idx: 57578, Δloglikelihood: 0.914
 to Idx: 288, Δloglikelihood: 0.063
 be Idx: 390, Δloglikelihood: -0.061
 launch Idx: 27397, Δloglikelihood: -1.745
ed Idx: 345, Δloglikelihood: -0.004
), Idx: 506, Δloglikelihood: -0.033
 is Idx: 339, Δloglikelihood: 0.116
 an Idx: 461, Δloglikelihood: -0.474
  Idx: 259, Δloglikelihood: -0.187
ecommerce Idx: 185867, Δloglikelihood: -0.252
 platform Idx: 9228, Δloglikelihood: 0.040
, Idx: 261, Δloglikelihood: 0.677
  Idx: 259, Δloglikelihood: 0.059
taking Idx: 16440, Δloglikelihood: -0.422
  Idx: 259, Δloglikelihood: -0.093
a Idx: 262, Δloglikelihood: -0.276
 complete Idx: 8593, Δloglikelihood: -0.106
ly Idx: 484, Δloglikelihood: 0.164
 new Idx: 1546, Δloglikelihood: 0.013
 approach Idx: 18996, Δloglikelihood: 0.242
 to Idx: 288, Δloglikelihood: 0.099
wards Idx: 19078, Δloglikelihood: 1.570
 price Idx: 6396, Δloglikelihood: -2.929
  Idx: 259, Δloglikelihood: -0.166
comparison Idx: 63156, Δloglikelihood: -0.301
 in Idx: 281, Δloglikelihood: 0.183
 the Idx: 287, Δloglikelihood: -0.897
 region Idx: 8519, Δloglikelihood: 1.985
. Idx: 260, Δloglikelihood: -0.074
 The Idx: 486, Δloglikelihood: -0.304
 platform Idx: 9228, Δloglikelihood: -0.194
 that Idx: 533, Δloglikelihood: -0.866
 will Idx: 898, Δloglikelihood: -0.465
 initial Idx: 30456, Δloglikelihood: -0.265
ly Idx: 484, Δloglikelihood: 0.000
 be Idx: 390, Δloglikelihood: -0.479
 launch Idx: 27397, Δloglikelihood: -0.830
ed Idx: 345, Δloglikelihood: -0.086
 in Idx: 281, Δloglikelihood: 0.081
 Egypt Idx: 32213, Δloglikelihood: 1.118
 only Idx: 2469, Δloglikelihood: 0.049
 will Idx: 898, Δloglikelihood: 0.895
 bring Idx: 8448, Δloglikelihood: 0.552
 both Idx: 6117, Δloglikelihood: 1.313
  Idx: 259, Δloglikelihood: 0.108
physical Idx: 28223, Δloglikelihood: 2.362
 and Idx: 305, Δloglikelihood: -0.047
 online Idx: 862, Δloglikelihood: 0.791
  Idx: 259, Δloglikelihood: 0.261
stores Idx: 63609, Δloglikelihood: 0.867
 under Idx: 1711, Δloglikelihood: -0.136
 one Idx: 1371, Δloglikelihood: 0.117
  Idx: 259, Δloglikelihood: 0.032