Context:
The
 X
-
Factor
 is
n
t
 just
 
a
 popular
 prime
 time
 television
 show
,
 it
 is
 
a
 term
 that
 has
 now
 come
 to
 mean
 
someone
 or

 something
 that
 is
 
interesting
,
 excit
ing
 and
 un
forget
table
.
 The
 X
-
Factor
 in
 your
 small
 business
 is
 the
 edge
 you
 have

 that
 
makes
 it
 stand
 out
 from
 all
 the
 rest
.
 First
ly
,
 you
 need
 to
 get
 back
 to
 
basics
 and
 ask
 yourself
 
why
 you
 
went
 into

 business
 in
 the
 first
 place
.
 Make
 
a
 list
 of
 the
 things
 you
 are
 most
 
passionat
e
 about
 and
 any
 
goals
 you
 want
 to
 achieve
.

 I
 
guarantee
 that
 it
 will
 be
 about
 more
 than
 just
 the
 cash
.
 
Sharing
 your
 passion
 is
 what
 
makes
 you
 stand
 out
 from
 the

 crowd
.
 First
ly
,
 is
 your
 brand
 visual
ly
 
consistent
?
 It
s
 not
 just
 about
 
having
 
a
 logo
!
 A
 unique
 and
 
consistent
 look

 build
s
 brand
 
recognition
.
Find
ing
 and
 
using
 your
 unique
ness
 
within
 your
 brand
 is
 
really
 important
.
 Your
 brand
 is
 
a

 constant
 re
minder
 to
 current
 and
 potential
 customers
 of
 
why
 you
 are
 the
 better
 choice
 in
 
comparison
 with
 the

 competition
.
 You
 need
 to
 think
 about
 what
 people
 say
 about
 your
 company
 what
 
makes
 it
 unique
 in
 
their
 eyes
.
 
Why
 
would

 the
y
 
choose
 your
 business
 over
 others
?
 What
 you
 want
 people
 to
 think
 
when
 the
y
 hear
 your
 name
.
 What
 you
 want
 prospect
s
,

 customers
,
 supplier
s
 and
 competi
tors
 to
 think
 about
 your
 business
.
 What
 words
 you
 want
 people
 to
 use
 to
 
describe
 your

 small
 business
.
 It
 is
 
a
 good
 idea
 to
 reduce
 your
 
finding
s
 down
 to
 one
 
finding
,
 one
 brand
 concept
.
 Cash
flow
 Manager
 –

 The
 Simple
st
 Book
keeping
 Solution
 on
 the
 Planet
;
 or
 Google
 –
 The
 Top
 Internet
 Search
 Engine
.
 In
 the
 X
 Factor
 
each

 contest
ant
 has
 
a
 mentor
.
 Your
s
 
probabl
y
 won
t
 be
 Ron
an
 K
eating
 or
 Red
foo
,
 but
 the

Input:
 
When
 you
 have
 the
 X
 Factor
,
 w
hether
 you
re
 an
 up
-
and
-
coming
 
singer
 or
 business
,
 you
 have
 something
 that
 is
 excit
ing
,
 

remark
able
 and
 sets
 you
 apart
 from
 everyone
 else
.
 For
 your
 business
,
 that
 
means
 the
 superior
 element
 that
 your
 competi

tors
 
aren
t
 do
ing
 and
 
makes
 you
 un
forget
table
.
 First
 and
 for
emos
t
,
 reflect
 on
 what
 made
 you
 start
 your
 business
 right
 at

 the
 
beginning
.
 Use
 this
 to
 understand
 what
 your
 passion
s
 are
,
 and
 make
 
a
 list
 of
 the
 
goals
 you
 set
 yourself
.
 It
 is
 
very

 un
like
ly
 that
 cold
 hard
 cash
 was
 your
 only
 drive
.
 What
 will
 make
 you
 stand
 out
 from
 the
 crowd
 is
 sharing
 this
 passion

 with
 your
 customers
,
 supplier
s
 and
 
employees
.
 Visual
 consist
ency
 is
 key
 here
!
 Brand
 
recognition
 is
 
built
 on
 
a
 unique

 and
 stream
lined
 look
,
 not
 sole
ly
 
having
 
a
 logo
.
 T
herefore
 you
 have
 to
 discover
 your
 brand

Targets:
 Idx: 293, Δloglikelihood: 0.767
s Idx: 263, Δloglikelihood: -0.000
 unique Idx: 14251, Δloglikelihood: 2.488
ness Idx: 5516, Δloglikelihood: 0.843
 in Idx: 281, Δloglikelihood: -0.525
 order Idx: 5411, Δloglikelihood: 0.132
 to Idx: 288, Δloglikelihood: -0.027
 conve Idx: 65251, Δloglikelihood: -1.419
y Idx: 276, Δloglikelihood: 0.000
 the Idx: 287, Δloglikelihood: -0.253
 best Idx: 1920, Δloglikelihood: 0.393
 message Idx: 13613, Δloglikelihood: 0.298
  Idx: 259, Δloglikelihood: -0.130
across Idx: 15259, Δloglikelihood: -1.605
 all Idx: 751, Δloglikelihood: -0.174
 platform Idx: 9228, Δloglikelihood: -0.247
s Idx: 263, Δloglikelihood: 0.000
. Idx: 260, Δloglikelihood: 0.019
 Don Idx: 5659, Δloglikelihood: -0.415
 Idx: 293, Δloglikelihood: 0.001
t Idx: 270, Δloglikelihood: -0.000
  Idx: 259, Δloglikelihood: 0.300
forget Idx: 61545, Δloglikelihood: -0.012
 that Idx: 533, Δloglikelihood: -0.164
 customers Idx: 19934, Δloglikelihood: 0.695
, Idx: 261, Δloglikelihood: -0.158
 current Idx: 7301, Δloglikelihood: 3.436
 and Idx: 305, Δloglikelihood: 0.050

 potential Idx: 19497, Δloglikelihood: 0.504
, Idx: 261, Δloglikelihood: 0.022
 will Idx: 898, Δloglikelihood: 0.621
 be Idx: 390, Δloglikelihood: -0.020
 constant Idx: 24334, Δloglikelihood: 4.137
ly Idx: 484, Δloglikelihood: -0.010
 re Idx: 584, Δloglikelihood: 4.645
minded Idx: 123606, Δloglikelihood: 1.353
 by Idx: 455, Δloglikelihood: -0.812
 your Idx: 772, Δloglikelihood: 0.327
 brand Idx: 9194, Δloglikelihood: 0.638
  Idx: 259, Δloglikelihood: 0.118
why Idx: 10685, Δloglikelihood: 5.770
 your Idx: 772, Δloglikelihood: 0.964
 business Idx: 4205, Δloglikelihood: 0.332
 is Idx: 339, Δloglikelihood: 0.142
 better Idx: 7393, Δloglikelihood: 2.539
 than Idx: 2421, Δloglikelihood: -0.000
 your Idx: 772, Δloglikelihood: 0.054
 competi Idx: 26568, Δloglikelihood: -0.345
tors Idx: 19002, Δloglikelihood: -0.000
. Idx: 260, Δloglikelihood: 0.078
 Whi Idx: 69308, Δloglikelihood: -0.483
l Idx: 280, Δloglikelihood: -0.069
st Idx: 705, Δloglikelihood: 0.000
 your Idx: 772, Δloglikelihood: 0.017

 business Idx: 4205, Δloglikelihood: 0.347
  Idx: 259, Δloglikelihood: 0.169
might Idx: 8622, Δloglikelihood: 0.240
 seem Idx: 12122, Δloglikelihood: 0.668
 like Idx: 1469, Δloglikelihood: 0.016
 the Idx: 287, Δloglikelihood: -0.612
 best Idx: 1920, Δloglikelihood: 1.068
 choice Idx: 18201, Δloglikelihood: 0.851
 to Idx: 288, Δloglikelihood: -0.491
 you Idx: 521, Δloglikelihood: 0.127